Revitalization: Improving the Quality of Asei's Services

09 February 2021

Revitalization: Improving the Quality of Asei's Services

2021 will be an optimistic year for PT Asuransi Asei Indonesia (Asuransi Asei) in improving service quality and better business performance. In the midst of the Covid-19 pandemic situation and the tightening of Large-Scale Social Restrictions (PSBB) in various regions in Indonesia, Asuransi Asei has various strategic steps to achieve goals and targets in 2021. Several strategies that have been launched include the development of digital marketing, improvement of service and business quality, as well as strengthening the branch office operational network.
As an effort to strengthen the operational network of branch offices as well as to increase sales volume in 2021, Asuransi Asei implements a branch office revitalization program. One of the branches that will be revitalized in January 2021 is the Yogyakarta and Bekasi branches. The existence of Asuransi Asei in the Yogyakarta and Bekasi areas in the future will be focused on marketing services. The implementation of service consolidation and integration, especially in the Yogyakarta and Bekasi Branch Office areas, aims to improve service quality in the Bekasi and Yogyakarta areas in order to maximize the potential of Asuransi Asei’s business in the region. Therefore, in line with the business strategy of 2021, Asuransi Asei in the Bekasi and Yogyakarta areas will continue to be present as business partners for all customers as marketing service offices.
As one of the cities that focuses on developing the creative economy in Indonesia, Yogyakarta is a potential city for Asuransi Asei in optimizing sales of financial insurance products, especially trade insurance. Likewise, Bekasi, which has the largest industrial area in Southeast Asia, certainly has a lot of business potential that is open to all Asei Insurance product services.
Asuransi Asei is committed to continuously providing and improving the best service quality to all partners and customers. The presence of digital-based Asuransi Asei marketing services in the future can complement the ease of access to services for all partners and customers throughout Indonesia.